Love Sunshine

Announcing the launch of Scorcher 2008

The UK summer of 2007 was unforgivable - the worst since records began. Those who weren't flooded out of their house and home, suffered the misery of perpetual grey skies, driving rain, and day-time television. Life was put on hold for a whole season. Instead of BBQs we had bed socks; instead of sandals we had souwesters; and we were forced to cower inside instead of seizing the day beneath the benign face of Heaven.

This simply cannot be allowed to happen again.

LoveSunshine believes sunshine in summer is a right, not a privilege, and that nothing should come between a Brit and his or her sunshine. We demand our sacred rights to go out in the midday sun, and broil ourselves as red as the Roast Beef of Old England. Our Scorcher 2008 Campaign is dedicated to defending these rights, and doing everything in our power to ensure our enjoyment of a just and equitable allocation of sunshine.

There is no room for complacency. Nothing can be left to chance within the current climate. Over the coming months we will be taking measures to promote our cause, lobby for our demands, and make this and every summer from now on a scorcher.

These are early days, and there is much to be done: but the first blow has been struck. Follow the campaign here, spread the word, and join the crusade for a scorcher.

We are all in the gutter, but some of us are reaching for that star...
http://www.lovesunshine.org/